Nina Christian

Content Marketing Mentor & Educator

Nina extensively details the role of content marketing in pushing your brand forward.

Sales derive from expertly communicating the message of a product or service. 

The process isn’t just about making a sale, it’s giving buyers context and a story that they can relate to.

These basic operating principles will never change. 

For business owners and entrepreneurs who want their products and services to attract the ideal audience effectively in the 21st century, using the art of storytelling is a must.

With the expansion of the web, social media and digital marketing, the avenues through which brands can reach customers has increased dramatically. 

However, all this noise makes it harder for your product to be seen and heard effectively.

With this in mind, how do you transition from selling your product or service to expertly communicating its value to the consumer?

How do you creatively position your business and brand in a way that connects with more people?

On this episode of The Few Podcast, co-hosts Boo and Sean welcome distinguished digital creator and marketing educator, Nina Christian to share her valuable insights on these challenges.

Nina extensively details the role of content marketing in pushing your brand forward. 

She also offers key insight into the best way to set up your content marketing, highlighting common mistakes businesses make with their brand image and how to avoid them.

Here are some highlights of today’s episode:

  • Using content marketing to separate your business from the field in today’s crowded online marketplace.
  • The power of creating “Yes’s” in the marketing and sales process.
  • The art and science to delivering effective brand communication to the right audience.
  • How to build a narrative with your brand that people follow and recommend.
  • The steps for developing the right context and content for your brand to reach the right customers.

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